Elkjøp, along with most other consumer electronic retailers, has historically focused primarily on price and product. However, with an increasingly demanding customer and Elkjøps new customer-focused vision, they decided that it was time to refresh their brand thinking.
We helped Elkjøp establish:
— The importance of brand building.
— Prerequisites, challenges and standards of their business.
— Challenges and opportunities for Elkjøp.
Our collaboration with Elkjøp started off with a second opinion of Elkjøps’ e-commerce site, which they felt did not support their vision. We made an extensive audit from a UX- and design perspective, resulting in long- and short-term recommendations for change.
One discovery when working with the second opinion of Elkjøps’ e-commerce site was inefficiencies in the checkout. Elkjøp entrusted us with the redesign of their checkout for desktop & mobile. The checkout was refined both visually and with new and changed usability, improving overall user-friendliness.
Today’s consumers expect their interaction with a brand to be accessible, both in amount of touch points, physically and digitally, and over time. A vital part in becoming “The earth’s most customer centric retailer” was to cater for this new consumer behavior. We helped Elkjøp to define what omnichannel was for them and what their omni future could look like.
Sometimes the concept of omni can be a bit hard to grasp. Therefore we helped Elkjøp to embody their omni-vision through an interactive prototype. With the help of the prototype Elkjøp now has a unified view of what omni means for them.