The World Loves
is a brand agency working with: strategy, design, communication, and product and service design.
Our ambition is to be able to help our clients with all aspects of brand building; our tool for doing so is knowledge and an efficient process. We have packaged the different needs we see within our clients into our offerings. We help some of our clients with all parts and others just with specific projects.
Brand Expression & Tonality
All clients have their own challenges that make every project unique, but our process secures that we deliver high-quality, effective results. From Brand Idea to Brand Realization; our goal is always to leave our clients better prepared to meet their competitors and customers.
The World Loves thoughtful design™.
– Business plan
– Customer analysis
– Sales analysis
– Market segmentation
The Brand Idea phase covers different aspects that help us to understand the business of our client: how they plan to make money, who their customers are, and what the market looks like. TWL always adds the perspective of branding to these questions. Thus, we ensure that our client’s brand will be clearly defined and have a solid foundation to stand on.
– Brand SWOT
– Market insights
In the Brand Definition phase, the goal for all work is to precisely articulate the brand. With Brand platforms, we can work to develop or revise them in all their parts. In performing a Brand SWOT, we gain a clearer knowledge about what’s happening in the industry. This can be a useful analysis if shifts have occurred within the competitive landscape. When doing market insights, we map the behaviors of the consumer and see how these have changed.
– Visual identity
– Tone of voice
– Concept development
– Customer interaction
Working with the Brand Expression is when we–by using design as a tool in different ways–start to define how the customer will experience the brand in different touch points. This phase is focused on defining how the interactions between the company and the customer will look and feel across touch points. It can be conceptualizing how to interact with customers, or something as fundamentally important as the visual identity.
– Communication platform
– Idea labs
When moving into communication, we collaborate with our
Realization is in many cases a large part of the engagement with our clients. It’s during this phase that we get to see all ideas come to life in physical and digital form. We will start producing all the material defined in previous stages, either together or by our client. It can be anything from branded stationary when a new identity has been developed, to a new website for an updated offering, or how to express the brand in physical stores.