International Fibres Group, IFG, is one of the largest and leading manufacturers of synthetic fibres, primary fibres and yarns made of polypropylene. Their production sites worldwide produce fibres for applications used in everything from carpets and teabags to road constructions andautomotive.
IFG has the past few years been in a growth phase and consist today of four companies, some which previously was competitors. For some time IFG has focused on forming a joint group philosophy and business strategy. This has been an important move to establish and present the business of the group on the market in which they operate, especially on the European market. One of the milestones in the process has been the creation of a new visual identity for the European division of IFG, an assignment given to The World Loves.