The World Loves
The World Loves


Having spent the last thirty years developing Stockholms restaurant and nightlife scene, Familjen Ahlbom decided it was time to target and create – a more true and not to mention a more stylish – karaoke experience.

Working closely with the team at Familjen Ahlbom – inspired by the dazzling work of our friends at DinellJohansson – we set out to create an ambassador and a toolbox in a visual identity and a communication concept that was able to carry the positive energy of karaoke, and our mindset that karaoke works with everything.

Sing like no one is listening.

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