The World Loves
The World Loves

SEB Selected

Re-packaging the exclusive
premiumcard — SEB Selected

Our task

Research&Analysis
Strategy
Customer journey
Concept development

 

 

 

SEB Selected is an exclusive premiumcard offered to the Private Banking customers, but had not been treated so from a packaging perspective.
TWL was invited to improve the experience through a new concept.

Review of information and the customer journey

By researching the market and doing customer interviews we established
areas of improvement. By pinpointing the customer journey step by step -
we discovered opportunities and pain points the customers are facing.

Concept

TWL developed a concept that covers design, tonality and content in order to present SEB Selected more exclusively.

 
Selected_Case-2.jpg
 

 

 

 

 

 

 

 

The goal of the concept was to lift SEB Selected as an exclusive membership offer

The material had to reflect this as well — from portraying the card as en exclusive accessory to having a consistent color palette, both in terms of matching the card design as well as rest of the communication material at Private Banking. Silver and white give a more elegant expression, and allows the black card to stand out as the hero product.

 
Selected_Colour.jpg
Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.
— Jonathan L.
A4 Paper PSD MockUp 4-2.jpg
Selected_imagery_2.jpg

New page template

The top banner reflects the card design and raises recognition. Simple with focus on details.

By using a page template with more space for image and info, we give increased weight and importance to Selected.

Selected_Web_Showcase.jpg