The World Loves
The World Loves
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TIP

MOBILE APPLICATION

What we did:

Business Strategy
Branding
User Experience
User Interface
Content Strategy
Development

TIP — Are you a bad loser
or a great winner?

Tip is the easiest and funniest way to make bets with your friends.
You can bet about any topic, set the stakes you want and invite
your friends to bet with you. The mobile app keeps track of your
bets and remembers your record.

 
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From messy answer sheets to a sleek app

The idea of Tip started with a notion that betting among friends can be cumbersome. You either need to pass around an answer sheet or you have
simply forgotten what everybody bet on by the time the results are out.

We found out that all existing products are targeted to a very masculine audience.

Our first step was to find out who our audience is, what do they bet about and
with who. We collected and analysed survey data to give shape to our ideal
customer, which revealed to be a gender neutral social butterfly.

Minimalist approach to scoping

To get started with the work, we faced the design challenge with a phased approach.
We focused on only the most essential functionality to keep the app lean.
We tested early prototypes with our users to find the right priorities.

 
 

Design as a differentiation strategy

While conducting competitor analysis, we noticed that most products in the field
lack great design. Our approach from start was to make the app stand out. By dividing
competitors into visual categories, we aimed to an area where differentiation would occur,
and the keywords “modern with a cheerful twist” was used to create the UI Concept.
White space, a key identifier shape and a bold sans serif are the foundation for the
visual language.

 
 

Focus on social

Betting is a social interaction which is why we have chosen a social media centric approach. The way we communicate about Tip is by using internet’s own language - MEMES!

Choosing the fittest tools

Our goal was to create a fast, beautiful and intuitive application - which define  a great app. The techniques and technical decisions made during the development process focused on building an amazing mobile app experience to fit the users’ needs and that is flexible for future iterations. We made this happen by creating a hybrid app built with a combination of web technologies.