The World Loves
The World Loves
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TIP

TIP - are you a bad loser or a great winner?

Tip is the easiest and funniest way to make bets with your friends. You can bet about any topic, set the stakes you want and invite your friends to bet with you. The mobile app keeps track of your bets and remembers your record.

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From messy answer sheets to a sleek app

The idea of Tip started with a notion that betting among friends can be cumbersome. You either need to pass around an answer sheet or you have simply forgotten what everybody bet on by the time the results are out.

We found out that all existing products are targeted to a very masculine audience. Our first step was to find out who our audience is, what do they bet about and with who. We collected and analysed survey data to give shape to our ideal customer, which revealed to be a gender neutral social butterfly.